BRAND STORY
etc. is a clothing brand founded in 2021 and based in Kalymnos, Greece with a mission to create durable, high-quality garments with an artistic touch. Drawing inspiration from our cultural background our designs blend practicality with creativity, allowing consumers to express themselves through unique pieces. Collaborating with urban artists and prioritizing localized production each collection highlights the unique vision of individual creators while ensuring brand cohesion through custom details and sustainable materials. This approach blends art, street style, and durability, offering limited-edition, high-quality clothing lines designed for everyday wear.
MISSION & VISION
The mission of etc. is to fuse art and fashion by creating garments that serve as a wearable canvas in our limited-edition artist print collaborations. The brand’s vision is to influence a positive shift in the fashion industry by championing ethical production practices and environmental awareness.
High-quality, limited-edition pieces created in partnership with street and urban artists
ARTIST
COLLABORATIONS
etc. collaborates with well-known urban artists with their own following and expansive
portfolios. We feature their custom designs on our garments and include them in the design process by adding bespoke elements to our products. These partnerships add a unique dimension to our products, making them personal to the artists and collectible fashion items.
ETHICAL COMMITMENT & SUSTAINABILITY
etc. is committed to ethical fashion practices, partnering with artisans who advocate sustainability. Our use of eco-friendly materials and dedication to craftsmanship contribute to minimizing our environmental footprint.
PRODUCT RANGE
We offer a wide array of apparel and accessories for everyday wear. Each piece is thoughtfully designed to balance functionality and durability with an artistic flair. Our clothing range includes:
- Apparel: t-shirts, pants, skirts, dresses, unisex clothing
- Limited Edition Collabs
- Accessories: Socks, hats, and bags
MATERIALS & QUALITY
We prioritize the use of plant- based and eco-friendly
fabrics, including cotton, rayon, and viscose. We ensure
high-quality garments through meticulous material selection and detailed craftsmanship. Our production techniques incorporate embroidery and screen printing to create distinctive, long-lasting details.
STYLE & DESIGN
Our designs seamlessly blend street fashion with everyday essentials, creating versatile pieces perfect for any occasion. Our style is modern drawing inspiration from street art and culture. We prioritize comfort, style, and quality, ensuring each garment reflects our commitment to excellence.
DISTRIBUTION & SALES
etc. products are available through our e-commerce platform and at the “etc.house” in Kalymnos. We actively participate in exhibitions and pop-up events, providing opportunities for customers to experience our products firsthand and engage with our brand. We aim to expand our distribution channels, bringing our clothing closer to our customers both domestically and internationally.